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Baby-Friendly is Best at Tameside as Hospital Gets UNICEF Award From One Happy Family
10 July 2015

Baby Seth Reynolds was guest of honour at a special event to help Tameside Hospital celebrate achieving the prestigious Baby Friendly Award - the latest UK NHS trust to win international recognition from Unicef (United Nation’s Children’s Fund) – on Friday 10 July 2015.

Four-month-old Seth, who was born at the hospital in February, joined his dad, local MP for Stalybridge and Hyde Jonathan Reynolds, mum Claire and older brother Arthur (2) to present the award to midwives and staff at Tameside’s maternity unit. Lyndsey Lythe, Infant Feeding Midwife and Chief Nurse, John Goodenough accepted the plaque on behalf of the team.

John Goodenough says: "We deliver, on average, 2,600 babies every year here at Tameside, and we always want the best for our new mums and their infants. We decided to join forces with Unicef UK's Baby Friendly Initiative to increase breastfeeding rates and to improve care for all our mothers.”

The Reynolds family say they couldn’t be happier with the expertise they have received from all the staff both during and after the birth of baby Seth. “ Our children are the most precious thing we have, and thanks to the great care and attention we experienced at Tameside Hospital we have our beautiful boys,” explained Claire.

Lyndsey Lythe, Infant Feeding Midwife believes breastfeeding protects babies against a wide range of serious illnesses including gastroenteritis and respiratory infections in infancy as well as asthma, cardiovascular disease and diabetes in later life.

“We also know that breastfeeding reduces the mother’s risk of some cancers – although mums might be more interested in hearing that it is easier, cheaper and simply less hassle than bottle feeding.

“But however a mother chooses to feed her baby, she can be sure that she will be supported by us to form a strong loving relationship with her newborn – through having maximum skin to skin contact and understanding how her baby communicates with her and needs her to respond,” she adds.

The Baby Friendly Initiative, set up by Unicef and the World Health Organisation, is a global programme that provides a practical and effective way for health services to improve the care provided for all mothers and babies. The Award is given to hospitals after an assessment by a Unicef team has shown that recognised best practice standards are in place.

"We are delighted that Tameside Hospital NHS Foundation Trust has achieved full Baby Friendly status," said Baby Friendly Initiative Programme Director, Sue Ashmore. “Surveys show us that most mothers want to breastfeed but don’t always get the support they need. Mothers at Tameside can be confident that their midwives will provide high standards of care.”

For more information please contact Paul Thorpe, Head of Communications at Tameside Hospital on 0161 922 4905 or mobile 07917 613017 or Unicef’s Baby Friendly Initiative Office on 0207 375 6093.